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Marketing Funnel Explained

Nov 8th 2018, 3:49 pm
Posted by isidraphil
Think of a sales funnel as a device you can use to create customers. This process undergo what marketers call a Lead Generation Funnel. Awareness: you need people to become aware that your product or service exists. A good practice when managing your sales funnel in a CRM is to be consistent in updating the lead stage. The top of the funnel is called the awareness stage This is the start of the journey your prospects will take, the moment in which they're identifying their challenges and those opportunities they'd like to pursue.

Starting at the top of the funnel, we'll address each sales funnel stage and how ToFu, MoFu and BoFu content types fit into a successful sales conversion strategy. At this stage of the sales funnel, people are taking a very keen interest in your product or service.

It can take weeks and even months for prospects to evaluate a business's authority and its capability to solve their problem. This in part driven by the available technology, which encompasses both sales and marketing tasks and roles and funnels which provide the means to make bespoke stages.

It's for that reason, from a business's standpoint, the customer journey has been compared to a funnel. These are excellent examples of a working sales funnel, as they create a unique experience for customers at different stages of the buying cycle. Today's customers go through more than half of the buying process independently, so it's critical to have a complete video journey on your website to guide prospects in the pre-purchase phase.

Additionally, know the volume of leads generated by source to see where your best leads are coming from so you can steer your marketing efforts accordingly. If you follow the first two steps of this process consistently, you will be able to generate a significant number of leads who are interested in becoming customers.

Video often produces higher search engine optimization and stronger engagement and boosts the chance of a sale by 64-85% In fact, by 2017, 74% of all web traffic will come from video Video is also mobile-friendly, which means it puts you in front of the 31 million people who plug into the web via mobile device every day (and that's just in the U.S.!). Since Canary offers a complete security system that you can access when away from home via an app, it's essential that they make sure their content is mobile friendly.

But, amidst all this rush to sell, you shouldn't miss out the most important part of a business equation - your customers. Though the ultimate goal is a sale or purchase, all ToFu, MoFu and BoFu content types should focus on helping the customer, not selling to them.

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